In today’s
competitive era due to globalization, liberalization and privatization, wherein
employees have many choices, many options, companies need to be dynamic to
attract and retain human capital. Again, the changing regulatory framework and
highly inconsistent demand-supply market has thrown new challenges for HR. Organizations are now-a-days apprehending
that if they do not fulfill the promised value propositions, employees will
leave for greener pasture. A Corporate culture will augment a firm's long-term
economic performance if managers care deeply about their customers, their
stockholders, and their employees. With this value system, satisfied employees
will be directed and encouraged to produce products that their customers really
interested in. A future employee is not just looking at what a company offers
in terms of job or compensation, rather he would research on what the overall
positioning with the customer is, how it is better than the competitors in all
respects, whether his personal aspirations match with the overall
organisational portfolio and, above all, whether the company is delivering what
it is promising as a brand.
Here the example of Google can be sited. Google
started India operations in 1998. Its
corporate values include the following. Focus on the user and all else will
follow, It’s best to do one thing really, really well, fast is better than
slow, one does not need to be at one’s desk to need an answer, one can make
money without doing evil, There's always more information out there, The need
for information crosses all borders, one can be serious without a suit, great
just isn't good enough. It encourages innovation and iteration. It anticipates
the needs and meets them with products and services that set new standards.
To manage
diversity, Google starts with treating everybody with respect regardless of
role, gender and position by providing freedom and involving employees in the
decision making process. Further, Google keeps on conducting formal and
informal forums and one-on-one meetings to enable employees across functions
and levels to interact with each other. The three things that make Google India
a great workplace are “The sheer brilliance and caliber of great minds they get
to work with, the sense of pride they get out of this unique opportunity to
make a change to the world, and lastly, the extensive focus on innovation that
enables them to passionately and constantly think of innovative products and
services and keeps them motivated each single day.” The focus is on technical
innovation, the emphasis on aiming big, and the benefit of building on the
world's best cloud computing infrastructure.
According to the founders, every employee has something important to
say, and that every employee is integral to the success. They provide individually-tailored
compensation packages that can be comprised of competitive salary, bonus, and
equity components, along with the opportunity to earn further financial bonuses
and rewards. To name a few good practices that Google India follows is to
create a collaborative work culture encouraging employees to build a unique
camaraderie among each other through programs such as ‘Peer Bonus’ (where an
employee nominates a co-worker or a colleague for a bonus for helping him
achieve his target or complete an assignment), ‘Know Your Noogler Wall’ (where
interesting trivia about new joiners are put up along with their goofy pictures
to help others know them well), et al. The best part about Google is that
it allows people to take risks and fail in their pursuit for technological
excellence. Google has Flexible, project-based approach, innovative perks and
benefits, everything to make sure employees not only have great jobs, but great
lives as well.
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