In 2016, digital marketing courses emerged as one of the most sought after professional courses, followed by Android app development, Big Data & Analytics and The open Group Architectural Framework (TOGAF), according to simplilearn.
Published on
05 Jan 2016 in an e-HR web portal
It is that time of the year when individuals and
professionals do their own SWOT (Strength, Weakness, Opportunity, and Threat)
analysis and this helps them define their New Year resolution. Eventually they
use their analysis to ‘self-upgrade’!
Simplilearn – a certification-training provider
has interviewed over 2,000 professionals to find out what their career goals
are for 2016.
In 2016, digital marketing course emerged as one
of the most sought-after professional courses, followed by Android app
development, Big Data & Analytics and The open Group Architectural
Framework (TOGAF).
Interestingly, a majority of the inclination
towards digital marketing courses came from Hyderabad followed by Bengaluru and
Pune. Digital marketing has now become an in-demand skill, used to launch and
manage successful businesses online. There is a strong demand for professionals
skilled in social media, data analysis, SEO, PPC, e-mail marketing and content
marketing in the current job market.
Big data certified professionals come second in
the list and professionals from Bengaluru are most keen to take this up. Big
data certified professionals are sought after in most of the industries, be it
IT, Telecom, e-commerce, Retail or public sector. Effective data crunching and
analysis leads us to valuable insights that help the company in finding its own
niche area of excellence.
The Open Group Architecture Framework or TOGAF is
a professional certification programme on Enterprise Architecture Framework for
individuals and organisations launched by the Open Group in 2004. With leading
IT giants such as IBM, HP, Oracle, Deloitte, Capgemini and Cisco implementing
TOGAF methodologies to transform their business, job opportunities for TOGAF
certified professionals have increased multi-folds.
TOGAF certified Enterprise Architects who are
skilled in modelling, system integration, applications & role design with
project management, are earning a whopping $124,000 compared to their
non-certified peers and are most sought-after by Fortune 500 companies.
Similarly, data science is also expected to
become the main-stream career option for many professionals; industry believes
that its potential is yet to be harnessed. New algorithms are being prepared
that are expected to unleash the potential of data science. The median salary
for a data scientist is about $95,000 per annum.
Android App Development also features in the list
as over 4.88 billion mobile phone users globally, and mobile devices have
become ubiquitous. Moreover, using Mobile Apps for everything from shopping to
design to playing video games has become commonplace.
The blossoming start-up scene has also
contributed a large chunk of the demand for Android app developers, and many of
these start-ups are prepared to pay very competitive salaries to deserving
candidates. With necessary experience and skills in popular programming
languages like Objective C, C++, C# or Java, developers can expect to earn a
good, steady income. Salary per annum can range from between $89,000 and
$125,000.
With online certifications fast-tracking careers,
it is indeed an inexpensive and quick route to learn new skills and grab that
dream job in the hottest job categories of tomorrow.
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