Wisdom Learning Series-Guest Webinar : LinkedIn HR Recruitment strategy: Digital Marketing Webinar - Digital EDvantage -

 

Event Report

Title of the Event : Student Centric (Club / FG Activities) In-charge Faculty : Prof. MRS. MERLYN MICHAEL D`SOUZA Day : Saturday Date : 18-Apr-2020 Time : 11:30 AM Venue : Virtual Platform Audience (for whom conducted) : PG and MMS HR Specialisation Batch 2019-21 Number of people attended: 30 Topic : Digital Marketing Webinar - Digital EDvantage for LinkedIn HR Recruitment strategy Organized by which Club : 1. Mr. K. Gor with participants and self Merlynmichael logged in 2.Different Ad formats 3.Dr. Minu Mehta moderating the session Comments : Dr. Minu Mehta, moderated the discussion with contemplative comments throughout the session. Self, Mrs. Merlyn Michael D’souza motivated all 17 HR, 1st year students to participate and most did share learnings as well. Mr. Krunal Gor, talked about how a brand`s organic growth can be achieved by grabbing attention with eye catching formats and also by responding to comments including hashtags and mixing up the content. He advocated; “Act on LinkedIn page insights”. Here, it is a tool which helps people to understand how a customer behaves, what are his likes and dislikes, what time he comes online every day and how we can use these to grow our brands organically. He spoke of LinkedIn premium, wherein for an HR person, the hiring can be very useful as we can target the correct audience and directly. It helps one get the exact match for our job role HR Club