Title of the Event: Guest Lecture (HR Club Activity)
In-charge Faculty: Mrs. Merlyn
Michael D’souza
Day: Saturday,
Date: 25th
November 2017
Time: From:
11a.m. to 1p.m.
Venue: Class Room 304, 3rd Floor
Audience (for
whom conducted): HR
Specialisation – (MMS/ PGDM, 1st Year, Batch 2017-19)
Number of people attended: 17
Topic: ‘Managing
employees in CRM’
Organized by Club: HR Club - HR Matrix
Speakers Name : Ms. Vinath
Hegde,
Designation: General Manager
– Business Development,
Company : Eureka Forbes
Whether Alumni or
Not: Yes,
is an Alumnus
Comments :
Ms. Vinath Hegde, General Manager – Business
Development, Eureka Forbes, was able to relate well with 20 students of HR
Specialisation – (MMS and PGDM, 1st Year, Batch 2017-19), on Saturday,
25th November 2017 in Class Room 304, 3rd Floor, on the
topic, ‘Managing employees in CRM’. She shared her 27+ years of experience
highlighting the different ways to manage employees in CRM in terms of employee
engagement techniques. She summed up all the functions of managing employees in
CRM in a nut-shell of three words, “To recruit, to retain and to develop”. She
probed into the different reasons why a happy employee can make a happy
customer. She explained terms in managing employees with reference to its
functions like recruitment and selection, employee retention, performance management
systems, career planning and human resource information systems. She explained
how simple things like a company anthem in the beginning of the day, a healthy
pat on the back for employees is important in engaging with employees, how
business acumen is met by their retention, how they satisfy customers to
achieve profit margins, meet servicing targets, won so many awards being
physically challenged and so on. On the whole, the session was supportive of
employee engagement techniques in CRM practices and there was a good
conversation with facts.
MMS student felicitating the Guest Speaker Ms. Vinath Hegde, GM-BD, Eureka Forbes
The Guest Speaker, Ms. Vinath delivering the lecture
The 1st Yr HR specialisation students listening attentively to 'Managing employees in CRM'
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